Pedro is a creative director and graphic designer effectively using research, patterns, and trend forecasting to visually inform the stories that elevate brands across print, digital, and new media.
From editorial, web, e-commerce, and UX design to conceptualizing still life, retail, and celebrity photography, Pedro has had the opportunity to work creatively with such iconic brands as Steve Madden, Paper Magazine, Apple Music, Ebony Magazine, Motorola, Scholastic and many others.
After relocating from his hometown of Chicago, Pedro was trained by some of the industry’s top design professionals including Timothy Samara, Debbie Millman, James Victore, Richard Wilde, Stefan Sagmeister, and others at New York City’s highly regarded School of Visual Arts (SVA) earning a BFA in Graphic Design.
This designer has been called a visual journalist and considers fashion, lifestyle, technology and food/drink his favorite verticals of exploration.
Pedro now splits his time between Chicago, New York, and Roanoke, Virginia where he has had the privilege to work for such brands as The Roanoker Magazine, The Virginia Tourism Corporation's Travel Guide, and Belle's Blooms of Vinton between hikes through the Blue Ridge mountains.