Pedro is a creative director and graphic designer effectively using research, patterns, and trend forecasting to visually inform the stories that elevate brands across print, digital, and new media.
Pedro has worked creatively with such iconic brands as:
From editorial, web, e-commerce, and UX design to conceptualizing still life, fashion, and celebrity photography, Pedro Vega Jr. has had the opportunity to work creatively with such iconic brands as Steve Madden, Paper Magazine, Apple Music, Ebony Magazine, Motorola, Scholastic and many others.
Pedro was trained by some of the industry’s top design professionals including Timothy Samara, Debbie Millman, James Victore, Richard Wilde, and Stefan Sagmeister at New York City’s highly regarded School of Visual Arts (SVA) earning a BFA in Graphic Design after moving to Manhattan from his hometown of Chicago.
This designer has been called a visual journalist by the Columbia Journalism Review because of his emphasis on visual story-telling in his approach to design solutions.
Pedro now splits his time between New York City and Roanoke, Virginia where he has had the privilege to work with brands like The Roanoker Magazine, The Virginia Tourism Corporation's Travel Guide, and Belle's Blooms of Vinton between hikes through the Blue Ridge Mountains.
Pedro is a founding partner and the Creative Director at Wasena Creative, LLC.