Experience

Wasena Creative, LLC
Creative Director & Co-Founder

Feb 2017 – Present

  • Successfully launched a boutique design and creative studio elevating creative brands and professionals across New York, Chicago, Los Angeles, and the Roanoke Valley. 

Ebony Media Operations
Creative Director, Ebony Magazine

New York, NY  |  Jun 2016 – Feb 2017

  • Managed a creative team and oversaw the brand’s creative across print and digital platforms.
  • Directed photo-shoots for covers, features, and digital content.
  • Developed solution-oriented creative briefs.
  • Preformed extensive research on photographers, creative trends, stylist, models etc. 
  • Designed cover layouts, editorial layouts, as well as social media and digital content.
  • Conceptualized a print and digital re-design. 

Steve Madden
Senior Web Designer, E-Commerce

New York, NY  |  May 2015 – Jul 2016

  • Produced and managed creative assets for the brand’s U.S. and Canadian markets’ e-commerce website and digital marketing (ie. emails blasts, web ads, social media content) in the English and French languages.
  • Coded e-blast using HTML and CSS.
  • Conceptualized and directed still life product photography and assisted on lifestyle photo-shoots.
  • Collaborated with the design and marketing team to develop style guides on a per-season basis. 

Scholastic Corporation
Freelance Senior Production Designer

New York, NY  |  Mar – May 2015

  • Produced a large variety of digital and print marketing collateral from e-blasts to web ads and print ads to subscription cards.
    (freelance contract)

Johnson Publishing Company

Editorial Designer, Ebony Magazine

New York, NY  |  Sep 2014 – Feb 2015

  • Produced style, food, finance, and feature story layouts.
  • Worked with art-director and photo editor to contract illustrators and photographers for layout concepts. 

Interim Art Director, Jet Magazine

New York, NY  |  Feb 2014 – Sep 2014

  • Worked with editors to conceptualize and produce creative solutions for editorial layouts.
  • Managed a small creative team of freelancers and interns.
  • Collaborated with a third-party team of developers to direct creative and build a CMS for what would be a new interactive app serving iOS and Android devices. 

Print & Digital Designer, Jet Magazine

New York, NY  |  Aug 2013 – Feb 2014

  • Work with section editors to develop editorial layouts.
  • Produced layouts for style, lifestyle, finance, and news stories.
  • Participated in weekly pitch meetings to develop story ideas for each vertical of the publication.
  • Produced press-ready pdfs. 

Paper Communications
Editorial Designer, Paper Magazine

New York, NY  |  May 2012 – May 2013

  • Collaborated with editors to produce layouts style, music, film, culture, and back-of-book layouts. 
  • Produced original illustrations.
  • Occasionally served as a photo retoucher. 

Production Intern, Paper Magazine

New York, NY  |  Oct 2011 – May 2012

  • Collaborated with editors to produce layouts style, music, film, culture, and back-of-book layouts. 
  • Responsible for image processing for layout.
  • Preformed fashion pick-ups/drop off for photo shoots.
  • Designed event collateral 

Motorola Mobility
UX Design Intern

New York, NY  |  Summer 2009

  • Explored the development and priciples user-experience design while creating assets for the development of the company’s first android powered device: The Motorola Droid
 

Education

BFA in Graphic Design
School of Visual Arts

New York, NY

 

Skills

Creative Direction
Creative Development
Art Direction
Adobe InDesign
Adobe InCopy
Adobe Illustrator
Adobe Photoshop
Microsoft Office
Oracle Responsys
Micros OCP
HTML/CSS
English/Spanish